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We worked close by both item and showcasing across five uber districts worldwide to make a widespread 'past straightforward' brand — rather than seeking after an intricate character framework, restricted through variety and example.


Key pieces of the brand incorporated a customized typeface, intended for hyper-decipherability across 13+ dialects; driver-driven stories told through a strong 'U-outline' creation; and a Wellbeing Blue expansion to the variety range to show exceptional snapshots of care and association.


Taking into account the decentralized construction of Uber, this adaptable framework empowered groups in different business sectors to make it applicable to their crowds with socially unambiguous substance.

Work We Finished

50 +
Years of operation
180 +
Projects deliverd
336 +
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Years of operation
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