Tech's Candy    Search Engine Marketing
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Competitor Keyword Research

Competitive Keyword Analysis is the process of opening up keywords for which your competitors are ranking higher to create content that will outperform them in search results. The keywords for which you analyze the competitor should be related to your business and the content you have already created.

Simply put, time management software, or time tracking software, allows you to keep track of the time you and your employees work on different projects and tasks.

Responsive design is a web page creation method that uses a flexible layout, images, and cascading style sheet media queries. Responsive design aims to create web pages that detect the visitor’s screen size and orientation and change the layout accordingly.

Online shopping is a formation of electronic commerce that allows consumers to purchase goods or services directly from sellers on the Internet using a web browser or mobile app.

Customer interaction is the connection between the business and the customer. It includes customers who call you when they need help or send messages on social media when they have questions.

 Tech's Candy    Search Engine Marketing

Keyword Research

Keyword research is understanding your target users' language when searching for your products, services and content. It includes analyzing, comparing and prioritizing the best keyword opportunities for your website.

 Tech's Candy    Search Engine Marketing

Content Optimization

Content optimization is the method to assure that content is written in such a way that it can reach the most potential audience. The content optimization process should include relevant keywords, including meta and title tags and relevant links.

 Tech's Candy    Search Engine Marketing

Competitive Analysis

 Competitive analysis is a process that includes researching major competitors to gain insights into their product, sales, and marketing strategies. Implementing and gaining market share are some benefits of competing market analysis.

 Tech's Candy    Search Engine Marketing

Link Building

Link building is a search engine optimization method that enhances your rankings. Links are one of the basic ways that search engine algorithms decide the importance of a side. Having a good upright links to a website indicates that the content is valuable.


Engage User, Improve ROI.

Today, data is floating around us. From different visitors to social media followers, senior executives may be confused about what marketing analytics has to do with ROI. Setting clear, short-term and long-term goals is the beginning of improving profits and resource allocation.

Improve your ROI by recognizing distractions and acting differently. Following are five tips to help your business thrive:

There is value in adjusting the number of results expected from marketing investment. Learn what to measure, when and how to measure. To achieve your goals, take specific steps to move the process forward.

The State of Marketing Measurement report claims that 82% of marketers say their executives want every measurement campaign. Still, less than one-third can effectively evaluate the ROI of each channel. Furthermore, only 48% of marketers are using web analytics tools to measure the effectiveness of a marketing campaign

Stay away from metrics that take your team away from the business. Common marketing metrics such as Facebook fans and press release shares can impress people but are often not linked to revenue.

Information Age has created a new kind of consumer – an informed buyer. People now shop based on blogs, reviews and social networks. The good thing for your business is that you can access that information—the bad news: Your team doesn’t know how to translate this data into revenue.

Experience provides opportunities for your business to accelerate its growth. Testing should offer not only insights but also alternatives. Furthermore, it should not be a cumbersome process; Simple business experiences work well.

Test and learn how to learn. Take one action with a target group, perform different actions (or no action) with the control group, and then compare the results. It simplifies the process, and the results are displayed without any hassle.

Reporting your marketing analytics is essential to the success of your business. More importantly, your team should focus on making informed decisions based on these reports. So, what is stopping the administration from taking action? Analysis can be a case of paralysis.

 Tech's Candy    Search Engine Marketing